INTEL ULTRABOOK
Made at Razorfish. ECD: Scott Larson.
We gave will.i.am an ultrabook, plane tickets, and a mission. He visited cities around the globe armed with his eyes, his ears and his Ultrabook. We documented his journey as he collaborated with local artists and musicians to write and record new songs for each city, inspired by that city.
The featured trailer that ran all over the web to get people amped up to tour with Will.i.Am and watch him as he makes music with an eclectic cast of musicians from around the world.
To make it easy to follow Will on his journey, we created an online hub to keep caught up with the globetrotting star. Hear his latest collabs, view behind the scenes, and even connect with will.i.am himself on the Ultrabook Project Hub.
Get inside will.i.am’s Ultrabook with complete specs and special hardware upgrades available through Intel. Construct your own Ultrabook to your needs and have it sent to your door. Also, see what he carries with him on his journey and learn the idiosyncrasies that make the music mogul will.i.am, Will.