A newspaper clipping. A signed helmet. A jockstrap encased in glass. College sports fans collect a remarkable array of items to prove their devotion. But no fan shrine is truly complete without 85 inches of jaw-dropping visuals that only the Samsung Neo QLED can deliver. Leveraging our in-house fan database, we crafted a campaign specifically tailored to the supporters of 20 of the nation’s top college sports programs.

Our campaign strategy centered on creating content unique to each team’s fanbase, requiring scalability in production. We achieved this by filming one version of the spot, then redressing the set with another team’s colors, memorabilia, and collectibles before shooting again. Repeating this process twenty times, we produced over 125 pieces of creative content, including CTV spots, programmatic banners and videos, and social media posts.